While we all want someone to anticipate our needs and surprise us with our choices and preferences, it is not easy. However, what if someone understands your requirements and preferences and recommends products according to your interests? That’s amazing, ain’t it?
An AI agent in online shopping landscape is enabling personalization to help consumers find the right products for them. Based on your preferences, browsing history, wishlist, cart, and order history, AI agents analyze your requirements and not only help find the right product but also suggest it beforehand.
D2C brands and ecommerce platforms have already deployed an AI agent for shopping to enable personalization and enhance overall customer experience. In fact, 57% of respondents to a Salesforce study believe that personalization technology is essential to achieving genuine one-to-one customer experiences at every touchpoint.
In this blog, we will study how AI agents are helping every shopper find the right product, the benefits of adopting AI Agents for D2C brands, real-world examples of brands using AI agents for hyperpersonalization, and more.
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