Hannover Messe 2026. Anyone else here? Looking to connect with people who actually build things

#hannover #hannovermesse2026

Writing this from Hannover.

First full day on the floor and already it's clear why this show still matters. You can spend a week on LinkedIn seeing the same AI announcements recycled through 40 different press releases. Here you walk 200 meters and see three completely different approaches to the same problem — actually running, not in a slide deck.

We're here from Elogic Commerce. We build and scale digital commerce for manufacturers and B2B companies — the kind of work that involves real ERP complexity, real pricing logic, real integration debt. Not the pretty demo version of B2B ecommerce. The actual thing.

What brought us here specifically

Manufacturers are at an interesting inflection point right now. The pressure to sell online — to give buyers a proper self-serve experience — is real and growing. But the infrastructure most of these companies are running on wasn't designed for that. So there's this gap between the commercial expectation and the operational reality that nobody talks about honestly enough.

Hannover is one of the few places where both sides of that conversation are in the same room. The people who build the machines and the people who are trying to figure out how to sell them digitally. That intersection is exactly where we live.

Honestly, what I'm most interested in finding here

Partners who understand long cycles and complex delivery. Not agencies looking for referral fees — actual teams who've been inside a messy ERP integration and came out the other side with something that works.

And clients who are past the "should we do this" phase and are in the "how do we actually do this without breaking everything" phase. Those conversations are the ones worth having.

What I'm watching on the floor

The AI stuff is everywhere, as expected. But there's a difference between AI as a feature and AI as actual infrastructure. The companies showing the latter are worth paying attention to. The rest is noise — at least for another 18 months.

The composable architecture conversation is also happening in manufacturing now, not just in retail. Slower, more cautious, but it's there.

If you're here and any of this sounds familiar — come find us or drop a message. Not looking to pitch anyone. Just good conversations with people who are working on real problems.

What are you seeing this year that's actually worth the trip?

Elogic Commerce — elogic.co