Apple is reportedly considering the acquisition of Perplexity AI

Apple is reportedly considering the acquisition of Perplexity AI

Apple's executives are thinking of acquiring Perplexity AI both to get more talent and to be able to offer an AI-based search engine in the future, according to Bloomberg.

engadget.com

Apple’s top dealmakers—led by M&A chief Adrian Perica and services SVP Eddy Cue—have quietly kicked around buying (or partnering with) Perplexity AI to fast-track an in-house AI search engine and beef up Siri. It’s still early days—no formal offer’s been made, but Apple’s been meeting with Perplexity for months to explore everything from outright acquisition to a strategic hookup.

The push isn’t just about tech; it’s a talent grab, too. Apple’s racing rivals like Meta for AI brains (think Daniel Gross), and if regulators ever force the end of its lucrative Google default-search deal, having its own AI-powered engine could be a game-changer—especially after the delay of its smarter Siri rollout showed Apple needs extra muscle in the AI race.