Netflix will show generative AI ads midway through streams in 2026 - Ars Technica
Netflix is trying to grow ad revenue quickly.
arstechnica.com
TL;DR: Netflix is stepping up its ad game by rolling out interactive mid-stream and pause ads powered by generative AI in 2026. The move is part of a bigger push to grow its ad revenue—its ad-supported tier now has 94 million subscribers (up 34 percent since launch) and half of all new sign-ups opt for the cheaper, ad-filled plan.
They’ve also built their own ad platform (launched in the US in April and going global by June) and aim to double ad revenue in 2025. It’s all part of a broader industry trend—Prime Video and even smart TV makers are slapping on more dynamic, personalized ads to squeeze more cash out of your binge-watching habits.
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