Meta is working on plans to open retail stores to boost sales of smartglasses and other devices, internal comms show

Meta Is Working on Plans to Open Retail Stores, Internal Comms Show - Business Insider

Meta's retail plans come as it seeks to boost sales of hardware products, like its smart glasses and virtual reality headsets.

businessinsider.com

TL;DR: Meta’s quietly cooking up a retail expansion plan, according to an internal memo seen by BI. Beyond its lone Meta Store in Burlingame, CA, the social-media giant wants to open more brick-and-mortars, hire sales staff, and basically copy Apple’s playbook to give shoppers hands-on access to its Quest VR headsets, Ray-Ban smart glasses, and other hardware.

Why it matters: Hardware sales have been a sticking point for Meta, so popping up physical stores could help turn curious onlookers into buyers—just like Apple’s stores do for iPhones and Macs. Details on how many shops or where they’ll land are still under wraps.