Xbox finds itself in a weird spot: gamers are furious about a 50% Game Pass price hike, yet Microsoft’s gaming division is swimming in record revenue. They’re teasing new hardware while quietly pivoting toward mobile and Windows-centric services, closing studios as console sales slip.
So is Xbox cooked? Maybe not completely—Game Pass still prints money and Xbox insists it’s profitable. But with “enshittified” subscriptions and a clear drift away from dedicated boxes, fans are left wondering if their favorite brand will ever put great games ahead of quarterly growth.
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