Xbox’s 50% Game Pass price hike has gamers up in arms, yet the Xbox gaming division is raking in record revenue. Console sales are slumping, studios are getting the axe, and Microsoft is promising new Xbox hardware even as it pivots hard toward mobile and subscription services—leaving die-hards wondering if dedicated consoles are on life support.
Despite cries over the “enshittification” of Game Pass, Microsoft’s numbers don’t lie: this shift to subscriptions and a Windows-centric, multi-platform strategy is paying off. Now the big question: will Xbox rise from the ashes with killer new games and hardware, or settle into a service-only future? Gamers are banking on a Phoenix-style comeback, not just quarterly gains.
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