TL;DR: Xbox just pulled off a 50% Game Pass price hike that has players up in arms, yet Microsoft’s gaming division is raking in record revenue. While console sales slump and studios get axed, the company’s pivot toward mobile, cloud and a Windows-first, multi-platform strategy is paying off—even if it leaves dedicated hardware fans feeling abandoned.
Despite all the “enshittification” talk around Game Pass, Xbox is more profitable than ever. The real question now is whether Microsoft can balance quarterly growth with the promise of killer exclusive games, or if we’re headed for a world where Xbox hardware fades away in favor of Windows and streaming.
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