Microsoft just slapped a 50% price hike on Game Pass, enraging fans even as its Xbox gaming division rakes in record revenue. In this unofficial deep dive, we break down how the console biz is sliding, studios are getting shuttered, and Xbox is chasing mobile and a Windows-centric, multi-platform dream—all while preaching profitability.
Despite the “enshittification” of Game Pass and the looming question of whether Xbox hardware is getting the boot, Microsoft’s cash flow has never looked better. We’re left wondering if they’ll ever refocus on killer games instead of quarterly numbers—or if Xbox will rise like a Phoenix from this self-inflicted mess.
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