TL;DR

Xbox’s strategy is all over the place: despite a 50% Game Pass price hike that’s infuriated fans, Microsoft’s gaming revenue has never been higher. They’re talking up new consoles even as they pivot to mobile and services, closing studios and leaning into a Windows-centric, multi-platform future. Meanwhile, console sales are slipping and many feel Game Pass is losing its value.

Yet Xbox is still raking in cash, and there’s hope they’ll refocus on killer games instead of chasing quarterly numbers. The big question: can they rebound—think a Phoenix-style comeback—or is dedicated hardware doomed?

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