Xbox’s 50% Game Pass price hike has gamers up in arms, yet Microsoft’s gaming division is raking in record revenue even as console sales decline, studios shutter, and the company teases new hardware while betting big on mobile and Windows-centric, multi-platform services. The video unpacks this baffling strategy—how Xbox can claim profitability while “enshittifying” Game Pass and alienating core fans.
Despite the self-inflicted wounds, Xbox is more profitable than ever. The real question: will Microsoft double down on great exclusive games (we’re watching you, Forza) or keep chasing quarterly growth? There’s still hope Xbox can rise from the ashes—if it chooses gamers over gimmicks.
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