Xbox’s recent move to jack Game Pass prices by 50% has gamers up in arms, even as Microsoft’s gaming division rakes in record profits. Meanwhile, the console side is wobbling—studio closures are mounting, hardware releases feel half-hearted, and there’s a bizarre pivot toward mobile and Windows-centric gaming.
Despite self-inflicted PR disasters and fears Xbox is “cooked,” the service model still pays the bills. The big question: can Microsoft refocus on killer games (think Forza) instead of quarterly earnings and actually give gamers what they want?
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