Xbox’s strategy feels wildly contradictory: they just hiked Game Pass prices by 50% even as gaming revenue hits an all-time high, promise new consoles while pivoting hard toward mobile and Windows, and watch console sales and studios dwindle as they lean into services. Is Microsoft quietly ditching dedicated hardware for a multi-platform future?
Despite these missteps, Xbox is more profitable than ever—but gamers are asking if the “enshittification” of Game Pass is worth it. This deep dive weighs the real value for players, the hope for killer next-gen games, and whether Xbox can rise from the ashes and refocus on what really matters: great gaming experiences.
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