Xbox has just slapped a 50% price hike on Game Pass, and gamers are furious—yet Microsoft’s gaming division is raking in record revenue. Behind the scenes, Xbox is juggling contradictory moves: cutting consoles and studios, teasing new hardware while doubling down on mobile and Windows, and pushing services over silicon.
Despite self-inflicted wounds like the “enshittification” of Game Pass, Xbox profits are soaring. The real question now is whether Microsoft will stick with dedicated boxes or fully embrace a multi-platform, Windows-centric future—and whether great games can survive the quarterly chess match.
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