Xbox just slapped a 50% hike on Game Pass, enraging gamers even though Xbox’s gaming division is raking in record-high revenue. This video unpacks the odd mix of price gouging and profitability claims, the steady decline of console sales, the fallout from studio closures, and Microsoft’s big swing toward Windows-centric services and mobile play over traditional hardware.
Despite self-inflicted wounds and the “enshittification” of Game Pass, Xbox is making more money than ever. The big question now is whether Microsoft can win back trust by delivering killer new hardware and games—like the next Forza—or if Xbox is destined to fizzle out in a cloud-and-service world.
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