Xbox’s recent 50% Game Pass price hike has gamers up in arms but hasn’t dented the bottom line—Microsoft’s gaming division just hit record revenue even as console sales dip and studios get shuttered. They’re promising new hardware while clearly pivoting toward mobile and a Windows-centric, multi-platform future, leaving fans to wonder if dedicated Xbox consoles are on life support.
Despite what some call the “enshittification” of Game Pass, Xbox is making more money than ever. The big question now is whether Microsoft will refocus on killer games over quarterly earnings, and if they can truly rise like a phoenix from the ashes of this self-inflicted blunder.
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