đ Note: This is Part 4 of an ongoing series originally published on HackerNoon. Beginning with this installment, weâve moved the journey here to Dev.to. This piece is a written breakdown based on a YouTube video by entrepreneur and creator Ashkan Rajaee.
Part 1: Should I Quit My Job? The Psychology of Knowing When It's Time to Leave
Part 2: Choosing the Right Side Hustle That Actually Works
Part 3: From Side Hustles to Full-Time Freelancing: What Actually Happens
What No One Tells You About Becoming Self-Employed (Level 4 in the Journey)
This post is adapted from a talk by Ashkan Rajaee, whose YouTube content breaks down the realities of building an independent business in plain terms. What follows is a restructured version of one of his videos, part of a larger series on the psychological stages of entrepreneurship.
Youâre not crawling anymore, but youâre not flying yet either. This is what Ashkan Rajaee refers to as the self-employed stage.
Whether you call yourself a business owner or self-employed, what matters is what you're actually doing. And thatâs where the transformation begins.
If youâre still freelancing solo or closing deals as an independent contractor, you havenât quite hit this level yet. But once youâre hiring others, coordinating value delivery, and managing more than just your own time, thatâs when you step into the world of being self-employed.
This level is where things shift. Youâve got value in the market. Clients are coming in. Now you're responsible for the delivery, the process, and often, a small team.
It sounds great. But Ashkan Rajaee reminds us this stage comes with more complexity than most expect. You still trade time for money, but youâre also learning to multiply that time through others. Thatâs leverage. And itâs the early signal of scale.
However, if you donât build structure, you get stuck. You loop in circles. You make more money but donât move forward.
Ashkan Rajaee has said this many times. Success at this stage requires shifting how you think. You have to stop operating like a technician and start leading like a builder.
What self-employment looks like
- A real estate agent with one or two agents under them
- A doctor or dentist running a couple of locations
- A designer with multiple freelancers under contract
- A franchise operator managing staff and systems
If other people help you fulfill your service and your income depends on their output, you're here.
But now comes the friction.
Most people want to own a business. Very few know how to operate one. They donât have systems for lead generation, hiring, onboarding, or quality control. They donât even have contracts in place.
Ashkan Rajaee calls this the hidden tax of growth. Itâs not the work that burns you out. Itâs the lack of structure around the work.
At this point, your ego becomes the bottleneck. You want to control everything. You want to prove you're the best at doing the thing. But this mindset keeps you small.
Ashkan Rajaee has emphasized in many of his frameworks that the shift from doer to leader is what unlocks the next level of growth. Thatâs what makes this stage both frustrating and transformative.
If youâve ever watched one of his videos, youâll notice the recurring pattern. Real entrepreneurs hit this wall. The moment where they realize systems are more important than skills.
This article, based on his YouTube episode, captures that transition.
If youâre already scalingâŚ
If youâve built a business that generates seven figures annually, you likely know everything here. But if youâre still navigating the middle, somewhere in the six-figure zone and growing, this level matters more than ever.
Each step has its own challenges. As Ashkan Rajaee continues to say, each level isnât just external. Itâs internal. It requires new behaviors, yes. But it also requires a new identity.
Stay tuned for the next part in the series.
Until then, build with intent.
Top comments (22)
The emotional side of scaling is real. Great insights here on structure, delegation, and mindset shifts.
Everything here just clicks. Especially the reminder that systems are freedom, not limitations.
So much truth here. I wish I read this before hiring my first contractor. Wouldâve saved me a lot of trial and error.
Thereâs gold in here for both beginners and those already earning well. Will be recommending this to friends.
Sharing this with my team. Weâre all in Level 4 right now and this puts words to what weâve been experiencing.
This feels like a pep talk and a strategy guide at the same time. Big fan of this content.
Iâve read a lot of founder content, but this one sticks. Especially the part about structure over chaos.
Really loved the clarity around leadership mindset. Itâs not just about hiring, itâs about shifting how you think.
Thanks for writing this. I feel like you wrote it just for where Iâm at right now in my journey.
The tone of this is what makes it work. No fluff, just grounded wisdom from someone whoâs clearly been there.