TL;DR

Microsoft just slapped a 50% Game Pass price hike on gamers while Xbox’s gaming division rakes in record revenue, creating a weird win–lose scenario. They’re hyping new hardware but quietly leaning into mobile and cloud gaming, even as consoles struggle, studios shutter and the service feels a bit “enshittified.”

Despite the self-inflicted wounds and growing fan backlash, Xbox is more profitable than ever. The big question: will Microsoft double down on killer games or keep chasing quarterly growth with a Windows-centric, multi-platform play?

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