Microsoft just slapped a 50% increase on Game Pass, yet Xbox’s gaming revenue is booming—even as console sales tank, studios close, and the promise of new hardware gives way to a heavy push on Windows and mobile. It’s a bizarre strategy that screams “multi-platform pivot” more than “dedicated boxes.”
Despite the self-inflicted wounds (and the “enshittification” of Game Pass), Microsoft is swimming in cash. We break down the value for gamers, the messy future of Xbox hardware, and whether the brand can rise like a Phoenix—Forza in hand—from this epic blunder.
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