Xbox’s Double-Edged Strategy

Microsoft’s Xbox division is raking in record profits even as it slaps gamers with a 50% Game Pass price hike. At the same time, console sales are slipping, studios are closing, and whispers of a mobile-first, Windows-centric future have fans wondering if Xbox hardware is being sidelined in favor of subscription services and multi-platform play.

It’s the ultimate tug-of-war between quarterly growth and core gamer love: Game Pass feels diluted and pricier than ever, yet money keeps pouring in. So is Xbox really on life support, or poised for a comeback if Microsoft finally commits to standout hardware and killer games?

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