Xbox’s recent 50% Game Pass price hike has gamers up in arms—even as its gaming division rakes in record‐high revenue. Microsoft is caught between teasing new Xbox hardware and pushing into mobile, all while studio closures and a console decline hint at a services-first future.
Despite cries of “enshittification” and a shaky value proposition for players, Xbox is more profitable than ever. Now the big question: can Microsoft pivot back to killer exclusive games, or will quarterly growth keep hardware dreams on life support?
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