Microsoft just slapped a 50% price hike on Game Pass, pissing off fans even though Xbox’s gaming revenue is at an all-time high. Meanwhile, console sales are sliding, studios are getting shut down, and Microsoft keeps teasing new hardware even as it leans hard into mobile and Windows-first gaming.
*This video unpacks the weird contradictions—profit versus player value, the “enshittification” of Game Pass, and whether Xbox is quietly killing dedicated consoles in favor of a multi-platform future. Despite self-inflicted wounds, Xbox is richer than ever; now it’s a question of whether big hitters like Forza can save the day.
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